Moorcroft Art Pottery
William Moorcroft, the son of a Staffordshire china painter, began experimenting with his own pottery designs in 1897. Moorcroft's artistic designs were quickly recognized for their quality and he began personalizing each pottery piece with his initials or signature. In 1912, Moorcroft split from Macintyre and set up a new factory in Cobridge Park, Sandbach Road, taking many of the employees with him. Moorcroft pottery is still made here today. Moorcroft pottery began to produce wares using the strong and vibrant flambe glazes. This association continued until 1962 when the Moorcroft family bought back Liberty's holding. (Story continues below products)
 Moorcroft Small Clematis Bowl Mint $59.00 |
 William Moorcroft Floral Bowl Blue Ground Tube Lined $339.99 |
 Moorcroft Lady Slipper Orchid Vase Paphiopedilum $349.99 |
 ARTS and CRAFTS COBRIDGE MOORCROFT OXBLOOD VASE $149.00 |
 Moorcroft Stoneware Vase Cobridge English Made Limited Edition $149.99 |
 Moorcroft Blue Hibiscus Small Bowl Dish $69.00 |
 MOORCROFT ANEMONE TABLE LAMP $276.50 |
 W Moorcroft bowl in Wisteria pattern to a cobalt blue ground Circa 1930s $624.10 |
 MOORCROFT JUG $355.50 |
The Moorcroft name continued to grow in popularity and the 1920's were exceptional years culminating in the appointment of the Company as Potters to the Queen (Queen Mary, wife of George V) in 1927. When William Moorcroft died in 1945, his eldest son, Walter, took over management of the pottery and maintained the tradition of quality and innovation. A number of new floral designs and styles helped keep the company prosperous, as public demand remained high during the post war years. These bright and vibrant colours portraying the now famous lily, magnolia and hibiscus designs are eagerly collected today. The 1990's saw a revival in the company when a new major shareholder brought stability, a new management and designers into the company, taking over from the now retired Walter Moorcroft. Even today under the stewardship of its young design team, Moorcroft continues to grow and its 100-year reputation for quality, innovation remains undiminished.
