Moorcroft Art Pottery
William Moorcroft, the son of a Staffordshire china painter, began experimenting with his own pottery designs in 1897. Moorcroft's artistic designs were quickly recognized for their quality and he began personalizing each pottery piece with his initials or signature. In 1912, Moorcroft split from Macintyre and set up a new factory in Cobridge Park, Sandbach Road, taking many of the employees with him. Moorcroft pottery is still made here today. Moorcroft pottery began to produce wares using the strong and vibrant flambe glazes. This association continued until 1962 when the Moorcroft family bought back Liberty's holding. (Story continues below products)
 SIGNED MOORCROFT PANSY VASE EXCELLENT CONDITION APROX 7 $599.99 |
 MOORCROFT FLAMBE BOWL SUPERB HAND PAINTED 1960 $199.00 |
 Moorcroft Sneem trial vase $300.00 |
 Moorcroft Harlequinade plate $200.00 |
 Moorcroft Furzey Wood vase $200.00 |
 Moorcroft Ashtray Marked Moorcroft Made in England $74.99 |
 Moorcroft Stoneware Vase Cobridge English Made 65 Bud vase $125.00 |
 MACINTYRE MOORCROFT King Edward VII Coronation Mug $744.18 |
 MOORCROFT CALLA LILY GREETING CARDS $18.00 |
 POPPY LARGE FRUIT BOWL 10 DIA BY MOORCROFT 1939 $1,275.00 |
 MAGNOLIA PLATE 10 BY MOORCROFT 1976 $650.00 |
 GRAPE LEAF VASE 5 BY MOORCROFT 1928 1935 $675.00 |
The Moorcroft name continued to grow in popularity and the 1920's were exceptional years culminating in the appointment of the Company as Potters to the Queen (Queen Mary, wife of George V) in 1927. When William Moorcroft died in 1945, his eldest son, Walter, took over management of the pottery and maintained the tradition of quality and innovation. A number of new floral designs and styles helped keep the company prosperous, as public demand remained high during the post war years. These bright and vibrant colours portraying the now famous lily, magnolia and hibiscus designs are eagerly collected today. The 1990's saw a revival in the company when a new major shareholder brought stability, a new management and designers into the company, taking over from the now retired Walter Moorcroft. Even today under the stewardship of its young design team, Moorcroft continues to grow and its 100-year reputation for quality, innovation remains undiminished.
